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Monday 3rd April 2006

I got this email today from Nick Harrison -
"Dear Mr. Herring
You may be heartened to learn that I was in my local branch of Costcutter last week I noticed that they were offering five Mullerlights for a pound. Having a keen eye for a bargain, I immediately scooped ten of the said Mullers and trooped off to the counter with them stacked in a tower under my chin. Having seen your show in Edinburgh the previous August I was not a little apprehensive at the reaction that I was about to receive from the chap behind the counter.
My concerns were unfounded. The kindly fellow was beside himself with pleasure that I had taken Costcutter up on what he considered to be a most generous offer. In fact, he was actually a touch surprised that I had not sought to purchase even more Mullers, motioning me over to the refrigerated section in order to help myself to more of the creamy treats. Overwhelmed by his enthusiasm, I bought another three pound's worth of yoghurt, making an overall purchase of 25 Mullers.
I wanted to let you know of this happy scene just so you know that all Muller-lovers are not marginalised and subjected to ridicule as you were on that fateful occasion. In case you wanted to partake of this offer and maybe meet that cheerful Muller vendor for yourself, my local Costcutter is situated on Whitechapel High St.
The one sour note of this joyful tale is that I returned last night to Costcutter to replenish my quickly diminishing Muller stock only to find that were only six Mullers within the entire store - all being of apple pie variety. Don't get me wrong, I like apple pie variety as much as the next man, but there only so many tiny cake pieces a human being can eat before causing themselves serious digestive problems. Needless to say, I bought them anyway - you never know when an offer like that is going to come round again.
Kind regards
Nick Harrison"
It is good to know that some supermarkets know how to treat their yoghurt buying customers. Surely it makes more sense for retailers to encourage you in your purchases rather than criticising you. It is not theirs to judge. I like to think that my show has encouraged supermarket chains to train their staff on how to deal with yoghurt gluttons. They have realised that the yoghurt obsessives will just get their fix elsewhere so why not make them buy them all from you.
And next time someone says "Someone Likes Yoghurt" to me then I will say, "Me? You should see the yoghurt greedy Nick Harrison who bought 25 yoghurts all in one go and went back looking for more."
No doubt the check out man laughed at Nick once he had gone and he's got quite a reputation in his local store.
But having said that 5 Muller lights for a pound is phenomenal value, so hope all you yoghurt fans are taking advantage of the subliminal advertising in this entry.

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